Sustainable Packaging

1. Design to satisfy real needs as opposed to transient, fashionable or market-driven needs.

2. Design to minimise the ecological footprint of the product/material/service product, i.e. reduce resource consumption, including energy and water.

5. Design to exclude the use of substances toxic or hazardous to human and other forms of life at all stages of the product/material/service product's lifecycle.

6. Design to engender maximum benefits to the intended audience and to educate the client and the user and thereby create a more equable future.

10. Design to maximise a product/material/service product's benefits to communities.

14. Design to create more sustainable products/materials/service products for a more sustainable future.